珠宝行业因为其商品价值比较高，而且消费周期比较长，因此各个商家更加注重于与消费者之间的联络。通过服务质量，千方百计的让客户记住这个品牌，那么，这个客户就不会轻易的流失到其它品牌上去。

珠宝店会员管理系统能帮助商家提高服务质量，加强商家与顾客之间的联络，提高顾客的消费，从而顺利开展会员营销！但微信作为一个免费的营销工具，本质只是以个链接入口 ，每天可以推送关于珠宝鉴赏、服饰搭配等顾客感兴趣的话题，提高顾客粘性，珠宝店还可以通过组织线下活动，通过活动加深顾客的信任，进而营销自己的产品。

通过微信商城，珠宝店将饰品的高清图片和介绍信息上传至系统，导购直接使用手机或平板给顾客到后介绍商品，方便顾客快速查看商品，使用珠宝店会员管理软件，可以快速通过手或平板完成销售开单。另外，顾客也可以24小时在微商城上随时下单购买商品，不需要到店。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              

会员管理系统的应用可以吸引新顾客，开拓新客源，吸引新顾客的方式，一般是通过老会员口口相传的推介。推荐人功能就是通过对老顾客的奖励，激励其介绍更多的顾客进行消费，顾客消费的越多，其获得的奖励也就越多，从而达到客源滚滚的效果，吸引顾客消费。